If your source management and link tracking inside of Pingtree can be considered the beginning of the lead generation funnel, Lead Routing would be the tail-end of your funnel. It's the "How" "What" "When" "Where" and "Why" when it comes to your lead traffic.

Lead routing is the distribution of your lead traffic and the logic, rules, settings and format in which it's all configured.

Below are some of the key topics that will be found within Lead Routing & Campaign Distribution: