Affiliate Conversion
An affiliate conversion is a metric used by Pingtree to differentiate between your campaign-specific conversion event and what you deem as an affiliate conversion as the definition you have for the two may be vastly different. In your campaign settings, you're able to set an existing system event OR a custom event as this affiliate conversion. When this specific event is triggered, it will fire a conversion to your affiliate.
​

Advertiser (In Campaign View)
When referencing the "Advertiser" tab in your campaign distribution, this term refers to a buyer who has their own advertiser portal within Pingtree. The relationship between "Advertiser" and "Custom Endpoint" identical to the relationship between a "Custom Source" and a "Marketing Partner".
​

Advertiser (In Data)
"Advertiser" is a term used throughout the Pingtree application. Within your Data tab, it references where the lead was sold to, whether that be to a custom endpoint or an advertiser.
​

Campaign
What a "campaign" entails can vary heavily from platform to platform. In Pingtree it's relatively simple. A single Pingtree campaign encompasses your offer and everything associated with it. Pingtree allows you to manage the entire lead generation cycle from start to finish. This includes your link generation, source tracking, offer build, and lead distribution. For example, if you have an Insurance offer, the domain URL and any additional subdomains pointed to Pingtree, would be housed as one campaign.
​

Click Listing
Click Listings are simply buyer ads. Simply plug in buyer details such as Call to Actions, Logos, parameter mapping, and redirect links into Pingtree's pre-established click listing UI kit, and you're able to launch new buyers onto your offer wall instantly.
​
It is common to utilize these click listings as a secondary monetization strategy, if the lead did not meet the requirements for any buyers you're directly selling the leads to. This is considered click traffic (hence the name click listing) because when a lead engages with one of your click listings, they are redirected to the buyer's third party offer as opposed to being sold directly.
​

ClickScript
This is Pingtree's backend script that's installed within each offer, which allows the system to generate a unique clickless transaction ID value for a given lead.
​

Conversion
A conversion in Pingtree is what you, campaign owner(s), have decided will be the event or action that best signifies the quality of a lead. This is set by enabling the "Conversion Event" toggle in your event settings for either a system event or a custom event. What you consider a true conversion may differ from campaign to campaign. With each campaign you have, there are a number of variables from how it's structured to the overall purpose of the campaign, which will ultimately skew which action (event) best determines the quality of a lead.
​
While you may have numerous events set up in a given campaign, there should only be ONE event designated as the conversion event. A single lead should only be able to trigger a conversion event one time in a full lead cycle.

Custom Endpoint
Located in campaign distribution, this will be any server you are posting data to. This can be a direct buyer, CRM, external database, ESP etc.. The majority of your lead distribution settings will be intertwined with custom endpoints.

Custom Source
A custom source is a type of traffic source where you're able to generate unique tracking links. This can be used for internal traffic, media, affiliates and any other traffic partners. The only difference between a custom source and a marketing partner is that a marketing partner will have access to their own affiliate portal.
​

Database Source
This can be considered as your internal database warehouse for all of your Pingtree traffic. While some components of Pingtree live at the campaign level, the database sources live at your organization level.

Form Flow
This refers to user journey when navigating through an offer in Webflow 2.0. Pingtree has built the framework allowing users to manipulate the user journey based on rules, weighted percentages and other logic giving you ultimate variation testing capabilities.
​

Landing Page
A standalone web page which can be built and deployed in Pingtree through Webflow 2.0. This type of page, often referred to as the "index" page may serve as the first touch point of a lead making it's way to your offer.
​

Marketing Partner
A traffic source which has access to an affiliate portal.
​

Organization
Pingtree's nomenclature for a company using the platform. Organizations may contain multiple users and house many campaigns.
​

Offer
The web property your campaign is structured around. This can be integrated externally or built within Pingtree using Webflow 2.0.
​

Offer Wall
A type of thank you page, that will contain any click listings activated in a campaign.
​

Partner
When a new source (media channel, custom source or marketing partner) is created, they are considered as a partner. In your campaign's Data table, the partner column will populate which traffic source generated a given lead.
​

Payout
Payouts refer to the amount owed to a source. This can be configured at the source single view and/or within your campaign settings.
​

Revenue
Revenue is the value a lead is attributed with from a buyer or custom endpoint.
​

Routing Logic
Pingtree has different formats for how leads are distributed. Click and Form routing (most common), Pingtree Routing and Ping+Post Routing. Each of these formats are considered as the routing logic.
​

Routing Rule
Custom logic you can create and apply to a given buyer/endpoint to determine the lead attributions required in order to sell to them.
​

Transaction ID
The transaction ID is Pingtree's UUID (Universally Unique Identifier) or commonly referred to as a click ID. This identifier is generated through the Pingtree clickscript marries itself to any newly generated lead which is what's used for all attribution. This value is formatted as transaction_id={UUID VALUE}
​

TreeHouse
Pingtree's offer marketplace. Request to buy or sell traffic from offers, Pingtree users have made public.
​

Webflow 2.0
Webflow 2.0 is Pingtree's enhanced landing page and form flow builder. Construct all of your UI components for a high end lead gen offer and create dynamic user form flows, customizing it with as much or as little complex logic as you'd like.