TrustedForm is a lead certification service provided by ActiveProspect, designed to ensure the authenticity and compliance of online leads. The service captures and stores evidence of user consent, helping companies verify that their leads are genuine and that the contact information collected adheres to regulatory requirements.

Here are some key aspects of TrustedForm:

Lead Certification: TrustedForm generates a unique certificate for each lead, which includes a timestamp and a snapshot of the web session during which the lead was generated. This serves as proof that the lead provided their information willingly.

Compliance: By capturing the details of the lead generation process, TrustedForm helps companies comply with regulations such as the Telephone Consumer Protection Act (TCPA) in the United States. This is important for avoiding legal issues related to unsolicited contact.

Fraud Prevention: The service helps prevent lead fraud by ensuring that the leads are legitimate and that the information provided was entered by the user themselves.

Verification Tools: TrustedForm offers tools for verifying the authenticity of leads, including checking the timestamp and web session details to confirm that the lead's information was collected properly.

If you have built your form with Pingtree's Webflow builder, there is nothing additional you will need to do as this will be integrated by default.

Your form will collect values 3 Trusted Form related fields:

Each of these values are formatted as a full URL and the values may be mapped and passed via API when configuring your field mapping for an endpoint.

If you have installed Pingtree's clickscript on an offer which was built and hosted externally, there are just a few additional steps you will need to take to ensure the Trusted Form fields and corresponding values are passed into Pingtree.

trustedFormPingUrl={VALUE}

trustedFormCertUrl={VALUE}

trustedFormToken={VALUE}