What is a Landing Page
A lead generation landing page is a web page designed specifically to capture visitor information through a form, with the goal of converting visitors into leads. These pages are typically used in marketing campaigns to attract potential customers and gather their contact details for future marketing efforts. Here are the key components and features of a lead generation landing page:
Key Components
Headline: A clear and compelling headline that grabs attention and communicates the value proposition.
Subheadline: A supporting line that provides additional context or reinforces the main headline.
Description: A brief description that explains the benefits of the offer, product, or service being promoted.
Form: The central element of the page, where visitors are asked to fill in their details (e.g., name, email, phone number).
Call to Action (CTA): A prominent button or link that encourages visitors to submit the form (e.g., "Download Now," "Get Started," "Sign Up").
Visuals: Images or videos that support the message and make the page more engaging.
Social Proof: Testimonials, reviews, or logos of well-known clients to build trust and credibility.
Trust Signals: Security badges, privacy assurances, and other elements that make visitors feel safe sharing their information.
Purpose
The primary purpose of a lead generation landing page is to:
Attract Potential Customers: Draw in visitors who are interested in the offer.
Collect Contact Information: Gather data such as names, email addresses, phone numbers, and other relevant details.
Qualify Leads: Identify visitors who are genuinely interested and likely to convert into customers.
Nurture Relationships: Use the collected information to follow up with leads through email marketing, phone calls, or other channels.
Best Practices
Keep It Simple: Minimize distractions and keep the focus on the form and CTA.
Offer Value: Provide something valuable in exchange for the visitor's information, such as a free eBook, webinar, trial, discount, or consultation.
Optimize for Mobile: Ensure the page is mobile-friendly and looks good on all devices.
Use Clear CTAs: Make sure the CTA is clear, concise, and action-oriented.
A/B Testing: Experiment with different headlines, CTAs, and form fields to optimize conversion rates.
Follow Up: Have a plan in place for how you will follow up with leads once you have their information.
Pingtree's Funnel Builder Landing Page
Pingtree gives users the ability to optimize their landing pages through the use of easy A/B testing and detailed analytics.
Pingtree separates the landing page in the funnel builder from the form flow and any other pages.
When creating a landing page in Pingtree here are the steps that need to completed:
From your organization level menu, select Funnel Themes and Create new Funnel
Select the theme template for your landing page - this can be from an existing pre-built theme or you can start from scratch.
Give your landing page a name - this will only be reflected as your name for landing pages in your Pingtree account
Assign a landing page postfix - This allows for easier separation when performing split tests between multiple landing pages
Attribute your landing page to an existing campaign or select and build a new campaign
Landing Page UX/UI
Refer to our UX/UI Editor Documentation for detailed information on customizing your landing page to fit your brand.
Landing Page URL Query Parmameters
There are some parameters in your URL query string unique to Pingtree and your landing pages. Below are the those specific to the landing page itself.
lid={value} - This represents the landing page ID. Each landing page built will have a unique value which is automatically created and attributed when you build out a landing page.
lvid={value} - This represents the landing page variation ID value unique to each variation of a landing page. This allows for proper data attribution when running A/B tests between different variations of a landing page. A single lid value may contain multiple lvid values within it.
