What is Jornaya?
Jornaya is a data-as-a-service (DaaS) company that provides insights into consumer behavior and intent through its proprietary technology and data platform. The company focuses on helping businesses understand and optimize their interactions with consumers, particularly in the lead generation and customer acquisition processes. Here are some key aspects of Jornaya:
Consumer Journey Insights: Jornaya offers a range of products designed to capture and analyze consumer journey data. This includes insights into how consumers navigate websites, engage with content, and make purchasing decisions.
Lead Intelligence: Jornaya provides tools for verifying the quality and compliance of leads. This includes capturing detailed information about the lead's online interactions to ensure that leads are genuine and have provided their information willingly.
TCPA Compliance: Similar to TrustedForm, Jornaya helps companies comply with the Telephone Consumer Protection Act (TCPA) by providing evidence of consumer consent. This is crucial for businesses that need to verify that they have obtained permission before contacting leads.
Intent Data: Jornaya's platform offers intent data, which helps businesses understand the readiness of consumers to make a purchase. This data can be used to prioritize leads and tailor marketing efforts based on the consumer's position in the buying process.
Integration: Jornaya's solutions can be integrated with various marketing and sales platforms, allowing businesses to incorporate consumer journey data into their existing workflows and improve their lead management strategies.
Privacy and Security: Jornaya places a strong emphasis on protecting consumer privacy and ensuring data security. They adhere to strict standards to ensure that consumer information is handled responsibly.
Integrating Jornaya with Pingtree
Integrating Jornaya with Pingtree is simple and can be done in just a few of steps.
Credentials: Users are required to obtain their own credentials for their Jornaya account. You will receive an Account Code and Campaign Key once signed up.
Step 1: Adding your Credentials
Inside of your Campaign Settings in Pingtree, you will need to add your Account Token and Campaign Key
Step 2: Enabling Jornaya
Next step will be to enable this live. Inside of your Campaign Settings --> Click Script you will see 3 toggles.
You will need to toggle this on
If you have installed Pingtree's clickscript on an offer which was built and hosted externally, there are just a few additional steps you will need to take to ensure the Jornaya field and corresponding values are passed into Pingtree.
jornaya={VALUE}